Corporate marketing is evolving. Whereas companies would once devote their entire marketing budgets on print or television ads, savvy corporations now know the power of new media approaches, including Search Engine Marketing (SEM) and maintaining a corporate blog. Jonathan Schwartz, CEO of Sun, has seen this first-hand: "Blogs [have] authenticated the Sun brand better than a billion dollar ad campaign could have done." These approaches are usually less time and cost-intensive than traditional ad campaigns; simply devoting a small spend to buying SEM keywords (including running a Google AdWords campaign) can yield a huge ROI. Having a corporate blog also provides for higher natural (free) search engine ranking which can easily be tied back to the bottom line.
My marketing experience encompasses both traditional and new media strategies. I have extensive expertise in SEM and SEO (Search Engine Optimization) from working for Google as a Creative Maximizer, where my role was to write and optimize the AdWords campaigns for Fortune 500 clients. In addition, I have worked to develop and execute a holistic media strategy (including email, display, and SEM advertising) while managing a $100MM annual marketing budget. I have also been a marketing consultant for the launch of various websites, have been an active contributor to various corporate blogs throughout the years, and sold and wrote all the sponsorship ads for SheSheMe.com, a leading fashion and shopping website with over 50,000 subscribers during my tenure.
Working with Google Analytics, I had the opportunity to contribute to the official Google Analytics Blog.
While consulting for an interactive agency, I worked to help develop and launch seven country-specific sites for the Merial, one of the world's largest animal health companies. I worked closely with the UK, France, Australia and New Zealand teams to develop the content and layout of the websites and wrote much of the copy for the sites.
I worked with Mashery, a San Francisco-based startup, on their marketing initiatives. This included posting to their corporate blog, creating sales documents, re-architecturing their website and increasing their brand presence in the industry.
I also worked to help them promote and market their inaugural conference, "The Business of APIs" in October 2007. My role included producing all collateral, including the conference programs, agenda and website.
Not only was I responsible for the writing and editing for articles on SheSheMe for over two years, but I also was responsible for marketing, product placement within print and online publications, and wrote and sold weekly sponsored ads. Examples of these sponsorships are below.
- "Purspectives" Sponsorship (Downloadable PDF)
